Imagination Science.

Imagination, often dismissed as mere fantasy or daydreaming, is a fundamental aspect of cognition. It’s how we visualize thoughts, simulate scenarios, and interpret our surroundings.

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Imagination works in multiple ways

– rationally and emotionally, consciously and subconsciously. It’s through imagination that we engage our desires, driving our thoughts, feelings and behaviours.

That’s why understanding how imagination works is crucial to business. 

How does it work?

We dive into the latest thinking from neurocognition, blend it with business strategy, and build upon our decades of experience in research methods exploring culture, behaviour, and human desire to:

  • Understand today’s world
  • Envisage tomorrow’s possibilities 
  • Ignite imaginations to create a new reality 
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Here’s the exciting part: ideas developed with an understanding of how the imagination works are more desirable. 

They grab our attention and connect with how we naturally think and feel.

The more our imagination engages with an idea, the more it reshapes our perspective. This transformation moves ideas from being novel to becoming the new normal, from disruptive to desirable.

Row boats in mountains

Imagination Science.  It’s how we unlock ideas and strategies so desirable their success becomes inevitable.